In Provence, the lush countryside of Southern France, farmers cultivate lavender, sage, rosemary, and juniper. There, Mr. Patrick Ales, a legendary Paris stylist, married his two passions: hair and plants, paving the way for botanical hair care long before the emergence of environmental awareness and “green” hair care trends. The Phyto Magazine is a tool to inform local salon owners of Phyto’s latest products, provide stylists with tips on how to use them, feature noted stylists and salons that carry Phyto products, look at celebrities loyal to the brand and view noted press mentions.

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